- Understanding digital marketing
- What is digital marketing?
- How digital marketing is different from traditional marketing
- Why digital marketing must be combined with traditional marketing
- How Digital Marketing is affecting business
- Website planning and architecture
- Understanding nature of business for website
- Understanding customer requirements and your suggestions
- Choosing right domain name
- Understanding target audience
- Getting the website ready which is mobile friendly
- How to get developed User-friendly and SEO friendly website
- Why UX/UI of website is crucial for better marketing
- Search engine optimization (SEO)
- What is Search Engine Optimization?
- How search Engine works
- Why we need SEO
- Keyword research and competitors analyses
- Using different tools for finding best keywords
- Using Google’s Keyword Planner for finding best keywords
- Finding target audience
- Applying the collected the keywords in the website
- On-page SEO
- Title optimization
- H1,H2 etc optimization
- Image optimization
- Content optimization
- URL optimization
- Internal structure and Sitemap
- Google sitemap
- Google Webmaster
- Off-Page SEO
- Understanding concept of Back links
- How to get effective back links
- Social Bookmarking
- Content submission
- Forum submission
- Press-release
- Local SEO
- How to optimize your website for local search
- Why local search you should never overlook
- What is Google Local listing
- How to optimize Google’s local listing
- Web audits and analysis
- How to use tools to find internal links
- How to use tool to find competitors backlines
- How to analyze your own website using tools
- How to check page speed and optimize it
- Social media marketing (SMM)
- Understanding Importance of Social Media
- What is social Media Marketing and why its important for online presence and branding
- Detailed coverage on Facebook
- Engaging with fans on Facebook and growing organically
- Advertising On Facebook – Creating And Running An Ad
- Facebook Insights – Understanding important metrics to measure audience engagement
- Ad Manager On Facebook
- Email marketing
- Why email marketing for business
- Understanding Do’s and do not’s of E-mail marketing
- Creating attractive email content
- How to avoid web spamming
- How to track your email conversion sand visitors through emails
- Using Adwords
- What is PPC
- How it’s different from Organic SEO
- How to create Adword account and manage
- How to create successful campaign
- How to create better ads
- Understanding bidding in Adword
- Understanding conversion in PPC
- PPC and Video Marketing
- Why Display Ads? Isn’t search enough
- What are the different Ad formats
- Display Campaign Creation in AdWords and Finding your target audience
- Video Marketing
- YouTube Channel Creation and Growth
- Video Campaign Creation in AdWords
- Using YouTube videos to redirect traffic to your website
- YouTube video analytics
- Affiliate marketing
- What is Affiliate Marketing and how does it work?
- The Different Commission Structures Involved
- Best Practices in setting up an Affiliate Program
- Tracking and Attribution Models
- Establishing an Affiliate Network for your website
- How to Sign Up Affiliates for your website
- Web analytics and visitor tracking
- What is Google Analytics
- How to create analytics accounts
- How to integrate code on your website
- How to track your visitors
- How to optimize your blog/website as per users visits
- Changing your business strategy as per your visitors behavior
- Content marketing
- Why quality content is essential for website
- How to write unique content
- How to engage your visitors with useful content
- How to submit your content in the web for link generation
- How to earn as freelance content writer
- Using WordPress for SEO and digital marketing
- What is WordPress
- Why WordPress is best for blogging software
- How to install WordPress
- How to change theme
- How to add content
- How to SEO optimize WordPress website
