In the last few years, Google has focused more on improving their local searches to encourage small businesses to get online. Google is the main source of organic traffic to any website. So if you wish to improve your ranking in SERPs (which you obviously do) then, Google my business listing is the primary task to do.
Also if you don’t have any website for your small business, then Google will help you to get benefits of various Google platforms. Google created Google my business with a goal to get every business to online and serve better local business search results to its users.
What is Google My Business?
Google always tried to empower small businesses with its various platforms, like search, maps, Google + profiles. But managing all these separately was a headache & confusing to small business owners. So Google came up with one stop solution to manage all these with much more features. Google my business is a tool provided by Google in which you can manage and see your performances on maps, searches and interact with customers.
With Google my business, businesses can create posts, display opening hours, share photos, videos, virtual tours. It has so many features to interact with customers and to grab the opportunity to showcase more about the business on Google, all kinds of businesses should create a profile on it.
How Google My Business Works?
Google includes information from various sources related to your business on your Google my business (GMB) listing. It asks questions related to your business to users who visited your business physically to improve searches.
You can update your business information through GMB dashboard, manage and reply to reviews, get a detailed insight into your performance. You can interact with your audience through messages from GMB profile. There are various kinds of posts you can create like, upcoming events, offers, product listing with so many customizations.
Steps to Create Business Profile on Google
Step 1: To create your business profile on Google go to https://business.google.com/ and login with your Google account. After creating your profile on it, Google will ask you to verify your business through a PIN, which they can either send to your physical address by mailing or by SMS to your phone. Your profile will be active after you verify.
Step 2: After successfully creating your business account on Google, Google will ask to complete your profile. It will ask you all the necessary information to complete your profile to 100%. After completing your profile Google will give you impressions on searches and maps. Now you can ask your clients to give reviews on your profile. These reviews will impact on your SERPs ranking and also encourage potential customers to make better purchasing decisions.
Step 3: This is an additional step, where you can promote your listing with ads. you can manage ads and see its performance from this panel. It is basically integrated AdWords express with your profile and using your business information from your profile to provide better ad.
Here is a tutorial video on to create Google my business listing.
To get more benefits from your listing you should update your posts frequently. This will give your listing more visibility to searchers. Interact more with your customers by responding to your reviews. To get connected with your profile information and to manage it anywhere on the go install android & iOS mobile app for Google My business.
If you have any kind of question & query related to this listing, then let me know by commenting down below.